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National Repository of Grey Literature

3 records found

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	Influence of marketing communication on decision-making process in tourism Djačuková, Kristýna ; Koudelková, Petra (advisor) ; Vranka, Marek (referee) Detailed record
	Destination management of Zbraslav Dáňová, Kateřina ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee) The aim of bachelor's thesis is an evaluation of destination management in a tourist destination Zbraslav.The theoretical part includes main definitions of management of destination, marketing of destination and tourism. The findings will be used to assess the destination Zbraslav. Evaluation will be realized by analyzing the internal and external enviroment and through the destination survey. If it will be determined that the destination management of Zbraslav is insufficient and that the destination does not use its maximum potential, I will propose several recommendations that should contribute to the development of the tourist destination. Detailed record
	Přínosy festivalu Academia Film Olomouc Judasová, Věra The bachelor thesis deals with international festival of science documentary films Academia Film Olomouc. The aim of the bachelor thesis is to evaluate the economic benefits of the festival for the city of Olomouc and to evaluate benefits for the development of regional tourism. The theoretical part describes basics of tourism, events, event marketing and event management, destination marketing and events evaluation. The practical part analyzes the current state of the festival and evaluates its benefits. The conclusion contains suggestions and recommendations for the future of the festival. Detailed record

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